In the wake of this year’s ISPOR conference, IVI’s Executive Director, Jennifer Bright, reflects on how to move value assessment from a static snapshot in time to an active learning approach. She discusses the following five steps to improving value assessment:

  1. Take the transparency challenge.
  2. Embrace flexibility.
  3. Allow for iteration.
  4. Improve incorporation of non-clinical data.
  5. Embrace the theory of “and.”

Read more about these steps in the full article on Morning Consult here.